{
  "schema_version": "1.1",
  "id": "amazon-ads-agent-8-percent-lower-cost-per-impression",
  "slug": "amazon-ads-agent-8-percent-lower-cost-per-impression",
  "url": "https://groundedkit.com/claims/amazon-ads-agent-8-percent-lower-cost-per-impression/",
  "api_url": "https://groundedkit.com/api/claims/amazon-ads-agent-8-percent-lower-cost-per-impression.json",
  "claim": "Amazon says advertisers using its Ads Agent see 8% lower cost per impression and 6% lower cost per acquisition",
  "commonly_cited_as": "\"Amazon's AI ads tool cuts CPMs 8%\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Amazon",
    "title": "Amazon.com Announces Second Quarter Results (2026)",
    "year": "2026"
  },
  "quote": "Advertisers using Ads Agent see 8% lower cost-per-impression and 6% lower cost-per-acquisition than those that don’t use it.",
  "method": "Company statement in its earnings release; no method, period or controls published.",
  "drift": [
    "Users vs non-users comparison, which may reflect which advertisers adopt the tool",
    "Self-reported by the seller"
  ],
  "interest": "Amazon promoting its own ad tool.",
  "safe_rephrasing": "Amazon says advertisers using Ads Agent see 8% lower cost per impression and 6% lower cost per acquisition than non-users; it has not published the method.",
  "sources": [
    {
      "title": "Amazon Q2 2026 earnings release",
      "url": "https://ir.aboutamazon.com/news-release/news-release-details/2026/Amazon-com-Announces-Second-Quarter-Results/default.aspx",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Q2 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}