Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In 6sense's 2025 companion survey of 766 B2B buyers, 58% said evaluating vendors' AI features made them engage sellers earlier.
What the source says
58% of buyers said that the need to evaluate how vendors are implementing AI inside their solutions caused them to engage earlier.
6sense — 2025 B2B Buyer Experience Report
- Commonly cited as
- "AI is pulling buyers into sales conversations earlier"
- True origin
- 6sense — 2025 B2B Buyer Experience Report
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- 2025 companion survey
- Last checked
- Method & sample
- 6sense companion survey of B2B buyers in North America (n=557) and the UK (n=209), 2025.
- Drift between quote and source
- From the 766-person companion survey, not the main 4,000-buyer sample
- Interest
- 6sense sells B2B account-based marketing software; its findings support earlier marketing to buying groups.