{
  "schema_version": "1.1",
  "id": "6sense-58-percent-engaged-sellers-earlier-to-evaluate-ai",
  "slug": "6sense-58-percent-engaged-sellers-earlier-to-evaluate-ai",
  "url": "https://groundedkit.com/claims/6sense-58-percent-engaged-sellers-earlier-to-evaluate-ai/",
  "api_url": "https://groundedkit.com/api/claims/6sense-58-percent-engaged-sellers-earlier-to-evaluate-ai.json",
  "claim": "58% of B2B buyers engaged sellers earlier because they needed to evaluate vendors' AI features (6sense, 2025)",
  "commonly_cited_as": "\"AI is pulling buyers into sales conversations earlier\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "6sense",
    "title": "2025 B2B Buyer Experience Report",
    "year": "2025"
  },
  "quote": "58% of buyers said that the need to evaluate how vendors are implementing AI inside their solutions caused them to engage earlier.",
  "method": "6sense companion survey of B2B buyers in North America (n=557) and the UK (n=209), 2025.",
  "drift": [
    "From the 766-person companion survey, not the main 4,000-buyer sample"
  ],
  "interest": "6sense sells B2B account-based marketing software; its findings support earlier marketing to buying groups.",
  "safe_rephrasing": "In 6sense's 2025 companion survey of 766 B2B buyers, 58% said evaluating vendors' AI features made them engage sellers earlier.",
  "sources": [
    {
      "title": "6sense — 2025 B2B Buyer Experience Report",
      "url": "https://6sense.com/science-of-b2b/buyer-experience-report-2025/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2025 companion survey",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}