Average Google search ad CTR is 6.66% and average CPC is $5.26 (WordStream/LocaliQ 2025 benchmarks)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "What's a good Google Ads CTR?" / "average cost per click on Google Ads"
- True origin
- WordStream by LocaliQ — Google Ads Benchmarks 2025
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- 2025 benchmark report (advertiser accounts managed on WordStream/LocaliQ)
- Last checked
- What the source says
The average click-through rate in Google Ads in 2025 is 6.66%. ... The average cost per click in Google Ads in 2025 is $5.26.
- Method & sample
- Averages across search campaigns of WordStream/LocaliQ client accounts, broken out by 20+ business categories. Sample size and date range are not stated on the page; mostly US small and mid-sized advertisers.
- Drift between quote and source
- Scope: search network only, WordStream client accounts, not all Google advertisers
- Industry spread is wide (CTR 5.44% for dentists to 13.10% for arts & entertainment)
- Interest
- WordStream (LocaliQ, part of Gannett) sells search and social ad management services and software.
Safe rephrasing
WordStream/LocaliQ's 2025 benchmarks, based on its client accounts, put the average Google search ad CTR at 6.66% and average CPC at $5.26, with large differences by industry.
Sources we opened
- WordStream — Google Ads Benchmarks 2025 (primary)
Machine-readable: /api/claims/wordstream-google-ads-2025-ctr-6-66-cpc-5-26.json · Last checked 2026-10-16