{
  "schema_version": "1.1",
  "id": "wordstream-google-ads-2025-ctr-6-66-cpc-5-26",
  "slug": "wordstream-google-ads-2025-ctr-6-66-cpc-5-26",
  "url": "https://groundedkit.com/claims/wordstream-google-ads-2025-ctr-6-66-cpc-5-26/",
  "api_url": "https://groundedkit.com/api/claims/wordstream-google-ads-2025-ctr-6-66-cpc-5-26.json",
  "claim": "Average Google search ad CTR is 6.66% and average CPC is $5.26 (WordStream/LocaliQ 2025 benchmarks)",
  "commonly_cited_as": "\"What's a good Google Ads CTR?\" / \"average cost per click on Google Ads\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "WordStream by LocaliQ",
    "title": "Google Ads Benchmarks 2025",
    "year": "2025"
  },
  "quote": "The average click-through rate in Google Ads in 2025 is 6.66%. ... The average cost per click in Google Ads in 2025 is $5.26.",
  "method": "Averages across search campaigns of WordStream/LocaliQ client accounts, broken out by 20+ business categories. Sample size and date range are not stated on the page; mostly US small and mid-sized advertisers.",
  "drift": [
    "Scope: search network only, WordStream client accounts, not all Google advertisers",
    "Industry spread is wide (CTR 5.44% for dentists to 13.10% for arts & entertainment)"
  ],
  "interest": "WordStream (LocaliQ, part of Gannett) sells search and social ad management services and software.",
  "safe_rephrasing": "WordStream/LocaliQ's 2025 benchmarks, based on its client accounts, put the average Google search ad CTR at 6.66% and average CPC at $5.26, with large differences by industry.",
  "sources": [
    {
      "title": "WordStream — Google Ads Benchmarks 2025",
      "url": "https://www.wordstream.com/blog/2025-google-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "2025 benchmark report (advertiser accounts managed on WordStream/LocaliQ)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}