Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In Influencer Marketing Hub's 2026 survey, TikTok was the most-selected platform for influencer investment, included by 31% of respondents.
What the source says
In this year’s survey, 31% of respondents included TikTok in their influencer plans , making it the most frequently selected platform for investment intent.
Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
- Commonly cited as
- "TikTok is the #1 influencer platform"
- True origin
- Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Survey for 2026 planning
- Last checked
- Method & sample
- Online survey of 600+ marketers and agency staff (Influencer Marketing Hub readers) for 2026 planning; percentages are among those who answered each question. Multi-select question.
- Drift between quote and source
- Investment intent, not spend share
- 31% is a plurality, not a majority
- Interest
- The publisher sells influencer-marketing software and agency referrals.