Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
TikTok's help center says daily budgets must exceed $50 at the campaign level and $20 at the ad group level (USD accounts).
What the source says
For Daily Budget: Campaign level: Budget must exceed $50 Ad group level: Budget must exceed $20
TikTok Ads Manager Help Center — About budget
- Commonly cited as
- "TikTok ads minimum budget"
- True origin
- TikTok Ads Manager Help Center — About budget
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Help page checked Oct. 16, 2026
- Last checked
- Method & sample
- Platform help documentation (USD accounts).
- Drift between quote and source
- Limits differ by currency and can change
- Interest
- TikTok sets its own ad rules.
Sources we opened
- TikTok Ads — About budget primary