Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Statista projected worldwide social media ad spend of about $277 billion in 2025, up 13.6% (as reported by DataReportal).
What the source says
The company’s projections for 2025 indicate that worldwide spend on social media advertising will increase by 13.6 percent on a year-on-year basis, to reach USD $277 billion for the year as a whole.
DataReportal (Kepios), citing Statista Market Insights — Digital 2026 Global Overview Report (published Oct. 2025)
- Commonly cited as
- "Social ad spend is booming"
- True origin
- DataReportal (Kepios), citing Statista Market Insights — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025 projection
- Data as of
- Forecast published Oct. 2025
- Last checked
- Method & sample
- Statista Market Insights projection for 2025, as reported by Kepios/DataReportal (forecast, not measured spend).
- Drift between quote and source
- Projection, not reported revenue
- Secondary report of a paywalled Statista figure
- Interest
- DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.