Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Statista projected worldwide search ad spend of about $352 billion in 2025, nearly equal to its combined TV and online video figure (as reported by DataReportal).
What the source says
Indeed, Statista’s projection for search ad spend in 2025 is USD $352 billion , which is less than 1 percent below its combined figure for TV and online video.
DataReportal (Kepios), citing Statista Market Insights — Digital 2026 Global Overview Report (published Oct. 2025)
- Commonly cited as
- "Search is the biggest ad channel"
- True origin
- DataReportal (Kepios), citing Statista Market Insights — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025 projection
- Data as of
- Forecast published Oct. 2025
- Last checked
- Method & sample
- Statista Market Insights projection for 2025, as reported by Kepios/DataReportal (forecast, not measured spend).
- Drift between quote and source
- Projection, not reported revenue
- Secondary report of a paywalled Statista figure
- Interest
- DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.