Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Similarweb's August 2025 Android data show YouTube sessions averaging 14 min 29 s versus 9 min 42 s on TikTok, though TikTok users spend more total time per day.
What the source says
Similarweb’s data indicates that each individual YouTube Android app session lasted an average of 14 minutes and 29 seconds in August 2025, which was roughly 50 percent longer than the duration of the typical TikTok session, which lasted 9 minutes and 42 seconds .
DataReportal (Kepios), citing Similarweb — Digital 2026 Global Overview Report (published Oct. 2025)
- Commonly cited as
- "TikTok sessions are longest"
- True origin
- DataReportal (Kepios), citing Similarweb — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- August 2025
- Last checked
- Method & sample
- Similarweb App Intelligence data on Android app users, August 2025, as reported by Kepios/DataReportal.
- Drift between quote and source
- Android app users only
- Per-session length; TikTok users still spend more total time per day
- Interest
- DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.