VerifiedReference factConfidence: low

46% of business buyers would work with an AI agent for faster service, but only 17% of customers are comfortable with agents making financial decisions (Salesforce)

Commonly cited as: "Customers want AI agents"

Verified Confidence: low

Primary source found; it says the same thing, the scope matches, and it is reasonably current.

Safe rephrasing

Salesforce's State of the Connected Customer survey reports 46% of business buyers would work with an AI agent for faster service, while only 17% of customers are comfortable with one making financial decisions.

What the source says

Nearly half of business buyers (46%) would work with an AI agent for faster service and 38% of customers are comfortable with agents creating personalized content while only 17% are comfortable with an agent making financial decisions for them.

Salesforce — State of the Connected Customer (latest edition)

Commonly cited as
"Customers want AI agents"
True origin
Salesforce — State of the Connected Customer (latest edition)
Type
Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
Year
2025
Data as of
Salesforce survey, latest edition as published Oct. 2026
Last checked
Method & sample
Global online survey of consumers and business buyers run for Salesforce; the summary page does not state the sample size.
Drift between quote and source
  • Sample size and fieldwork dates not shown on the page
  • Salesforce sells AI agents
Interest
Salesforce sells CRM and AI agent software.

Sources we opened

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