Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Amazon said in May 2025 that Prime Video's ad-supported monthly audience topped 130 million in the US.
What the source says
Prime Video's ad-supported monthly audience has reached more than 130 million in the U.S., with engagement increasing to 37% in monthly viewing hours.
Amazon Ads — Amazon Upfront 2025 recap (May 2025)
- Commonly cited as
- "Prime Video ads reach 130 million Americans"
- True origin
- Amazon Ads — Amazon Upfront 2025 recap (May 2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- May 2025 (no newer figure published at the 2026 upfront)
- Last checked
- Method & sample
- Company statement at its 2025 upfront.
- Drift between quote and source
- Self-reported; the 2026 upfront gave no updated Prime Video number
- Interest
- Amazon selling ad inventory.
Sources we opened
- Amazon Ads — Upfront 2025 recap primary