Outdated Confidence: medium
Source found and quoted correctly, but old enough that the market has changed.
Safe rephrasing
Pinterest has said 97% of its top US searches were unbranded, based on its internal data from February 2017; no newer figure has been published.
What the source says
97% of top searches on Pinterest are unbranded, meaning people come to Pinterest to shop for generic terms and not specific brands ... 97% of searches stat is from Pinterest internal data, US, Feb 2017
Pinterest — New ways to shop on Pinterest & discover retailers of all sizes (2020)
- Commonly cited as
- "97% of Pinterest searches are unbranded"
- True origin
- Pinterest — New ways to shop on Pinterest & discover retailers of all sizes (2020)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2017 data, repeated 2020
- Data as of
- Pinterest internal data, US, February 2017
- Last checked
- Method & sample
- Pinterest internal search data, US, February 2017; no newer figure or method published.
- Drift between quote and source
- Age: the data is from February 2017
- 'Top searches' became 'all searches' in many retellings
- Interest
- Pinterest pitching advertisers.