VerifiedStat checkConfidence: high

77% of news influencers have no affiliation or background with a news organization

Commonly cited as: "Most news influencers aren't journalists"

Verified Confidence: high

Primary source found; it says the same thing, the scope matches, and it is reasonably current.

Safe rephrasing

Pew's 2024 study of prominent news influencers found 77% had no affiliation or background with a news organization, and 63% were men.

What the source says

A clear majority of news influencers are men (63%). Most (77%) have no affiliation or background with a news organization.

Pew Research Center — America's News Influencers (Nov. 18, 2024)

Commonly cited as
"Most news influencers aren't journalists"
True origin
Pew Research Center — America's News Influencers (Nov. 18, 2024)
Type
Stat check: A widely repeated statistic traced back to its origin.
Year
2024
Data as of
Summer 2024
Last checked
Method & sample
Pew analysis of a sample of 500 news influencers drawn from 28,266 accounts on Facebook, Instagram, TikTok, X and YouTube, plus 104,786 of their posts, summer 2024.
Drift between quote and source
  • Applies to Pew's sample of prominent news influencers, not all creators
Interest
n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).

Sources we opened

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