VerifiedReference factConfidence: high

67% of Americans say they understand little to nothing about what companies do with their personal data (Pew, 2023)

Commonly cited as: "Most people don't know how their data is used"

Verified Confidence: high

Primary source found; it says the same thing, the scope matches, and it is reasonably current.

Safe rephrasing

Pew's May 2023 survey found 67% of U.S. adults say they understand little to nothing about what companies do with their personal data, up from 59% in 2019.

What the source says

Some 67% say they understand little to nothing about what companies are doing with their personal data, up from 59%.

Pew Research Center — How Americans View Data Privacy (Oct. 18, 2023)

Commonly cited as
"Most people don't know how their data is used"
True origin
Pew Research Center — How Americans View Data Privacy (Oct. 18, 2023)
Type
Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
Year
2023
Data as of
Survey May 15–21, 2023
Last checked
Method & sample
Pew survey of 5,101 U.S. adults on the American Trends Panel, May 15–21, 2023, weighted to be nationally representative.
Drift between quote and source
  • 2023 survey; the comparison figure (59%) is from 2019
Interest
n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).

Sources we opened

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