VerifiedStat checkConfidence: high

About 18% of Google searches produced an AI summary in March 2025

Commonly cited as: "One in five Google searches shows an AI Overview"

Verified Confidence: high

Primary source found; it says the same thing, the scope matches, and it is reasonably current.

Safe rephrasing

Pew found that 18% of the Google searches made by its 900-person US panel in March 2025 produced an AI summary.

What the source says

Overall, around one-in-five Google searches in March 2025 produced an AI summary. Some 18% of all the Google searches in our study generated an AI summary as part of the search results.

Pew Research Center — Google users are less likely to click on links when an AI summary appears (July 22, 2025)

Commonly cited as
"One in five Google searches shows an AI Overview"
True origin
Pew Research Center — Google users are less likely to click on links when an AI summary appears (July 22, 2025)
Type
Stat check: A widely repeated statistic traced back to its origin.
Year
2025
Data as of
Browsing data, March 2025
Last checked
Method & sample
Tracked browsing of 900 US adults during March 2025; 88% of summaries cited three or more sources.
Drift between quote and source
  • Share of real user searches, not of keywords; AI Overview coverage has changed since
Interest
n/a (nonpartisan research center funded mainly by The Pew Charitable Trusts).

Sources we opened

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