Only about 4% of creators are professionals earning more than $100,000 a year (Goldman Sachs)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Only 4% of creators make over $100K"
- True origin
- Goldman Sachs Research — The creator economy could approach half-a-trillion dollars by 2027 (Apr. 19, 2023)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2023
- Data as of
- Published Apr. 19, 2023
- Last checked
- What the source says
Only about 4% of global creators are deemed professionals, meaning they pull in more than $100,000 a year.
- Method & sample
- Goldman Sachs Research estimate; the public article does not give the underlying data or survey.
- Drift between quote and source
- Method: estimate without published data
- Date: 2023
- Interest
- Goldman Sachs advises and invests in platform and media companies.
Safe rephrasing
Goldman Sachs Research estimated in 2023 that only about 4% of the world's roughly 50 million creators are professionals earning over $100,000 a year.
Sources we opened
Machine-readable: /api/claims/only-4-percent-creators-earn-over-100k-goldman.json · Last checked 2026-10-16