{
  "schema_version": "1.1",
  "id": "only-4-percent-creators-earn-over-100k-goldman",
  "slug": "only-4-percent-creators-earn-over-100k-goldman",
  "url": "https://groundedkit.com/claims/only-4-percent-creators-earn-over-100k-goldman/",
  "api_url": "https://groundedkit.com/api/claims/only-4-percent-creators-earn-over-100k-goldman.json",
  "claim": "Only about 4% of creators are professionals earning more than $100,000 a year (Goldman Sachs)",
  "commonly_cited_as": "\"Only 4% of creators make over $100K\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Goldman Sachs Research",
    "title": "The creator economy could approach half-a-trillion dollars by 2027 (Apr. 19, 2023)",
    "year": "2023"
  },
  "quote": "Only about 4% of global creators are deemed professionals, meaning they pull in more than $100,000 a year.",
  "method": "Goldman Sachs Research estimate; the public article does not give the underlying data or survey.",
  "drift": [
    "Method: estimate without published data",
    "Date: 2023"
  ],
  "interest": "Goldman Sachs advises and invests in platform and media companies.",
  "safe_rephrasing": "Goldman Sachs Research estimated in 2023 that only about 4% of the world's roughly 50 million creators are professionals earning over $100,000 a year.",
  "sources": [
    {
      "title": "Goldman Sachs — The creator economy could approach half-a-trillion dollars by 2027",
      "url": "https://www.goldmansachs.com/insights/articles/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Published Apr. 19, 2023",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}