Millennials trust user-generated content 50% more than other media
Outdated Confidence: medium
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "Millennials trust UGC 50% more than traditional media" (as current)
- True origin
- Crowdtap with Ipsos MediaCT — Social Influence: Marketing's New Frontier (as reported by Adweek)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2014
- Data as of
- 2014
- Last checked
- What the source says
A study by Crowdtap and Ipsos Media CT found that this generation is most influenced by user-generated content (UGC).
- Method & sample
- Online survey of 839 US millennials (18-36), as reported by secondary sources.
- Drift between quote and source
- Date: 12 years old; today's 'millennials' are 30-45
- Interest
- Crowdtap sold UGC and influencer campaigns.
Safe rephrasing
A 2014 survey by UGC firm Crowdtap with Ipsos found millennials rated user-generated content as more trusted than other media.
Sources we opened
- Adweek: Millennials Trust UGC 50% More (2014) (secondary)
Machine-readable: /api/claims/millennials-trust-ugc-50-percent-more.json · Last checked 2026-10-16