{
  "schema_version": "1.1",
  "id": "millennials-trust-ugc-50-percent-more",
  "slug": "millennials-trust-ugc-50-percent-more",
  "url": "https://groundedkit.com/claims/millennials-trust-ugc-50-percent-more/",
  "api_url": "https://groundedkit.com/api/claims/millennials-trust-ugc-50-percent-more.json",
  "claim": "Millennials trust user-generated content 50% more than other media",
  "commonly_cited_as": "\"Millennials trust UGC 50% more than traditional media\" (as current)",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "medium",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Crowdtap with Ipsos MediaCT",
    "title": "Social Influence: Marketing's New Frontier (as reported by Adweek)",
    "year": "2014"
  },
  "quote": "A study by Crowdtap and Ipsos Media CT found that this generation is most influenced by user-generated content (UGC).",
  "method": "Online survey of 839 US millennials (18-36), as reported by secondary sources.",
  "drift": [
    "Date: 12 years old; today's 'millennials' are 30-45"
  ],
  "interest": "Crowdtap sold UGC and influencer campaigns.",
  "safe_rephrasing": "A 2014 survey by UGC firm Crowdtap with Ipsos found millennials rated user-generated content as more trusted than other media.",
  "sources": [
    {
      "title": "Adweek: Millennials Trust UGC 50% More (2014)",
      "url": "https://www.adweek.com/performance-marketing/millennials-trust-user-generated-content-50-traditional-media-infographic/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2014",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}