Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Triple Whale's data for 40,000+ e-commerce brands show a median Meta ads CPM of $15.06 (Aug. 2025–July 2026), up 13% year over year; B2B and lead-gen costs differ.
What the source says
Metric Aug 2025 to July 2026 Aug 2024 to July 2025 % Change YoY CPA $38.99 $37.80 +3.14% CPM $15.06 $13.30 +13.24% CVR 1.53% 1.60% -4.73% ROAS 1.88 1.86 +0.57%
Triple Whale — Facebook Ad Benchmarks by Industry (Updated 2026 Data, Aug. 17, 2026)
- Commonly cited as
- "Facebook CPM is around $15"
- True origin
- Triple Whale — Facebook Ad Benchmarks by Industry (Updated 2026 Data, Aug. 17, 2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Aug. 2025 – July 2026
- Last checked
- Method & sample
- Medians across 40,000+ e-commerce brands using Triple Whale, Aug. 2025–July 2026. Health & Wellness had the highest industry median CPM ($21.80).
- Drift between quote and source
- Sample: e-commerce (mostly DTC) brands using Triple Whale, not B2B or lead-gen advertisers
- Medians per metric; rows are not one campaign
- CPM varies widely by objective, season (Q4) and industry
- Interest
- Triple Whale sells e-commerce analytics and attribution software; data are its customers' accounts.