Personalization drives a 10–15% revenue lift (McKinsey)
Outdated Confidence: medium
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "Personalization increases revenue by 10-15%"
- True origin
- McKinsey & Company — The value of getting personalization right—or wrong—is multiplying (Nov. 12, 2021)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2021
- Data as of
- 2021
- Last checked
- What the source says
Research shows that personalization most often drives 10 to 15 percent revenue lift (with company-specific lift spanning 5 to 25 percent, driven by sector and ability to execute).
- Method & sample
- Not disclosed in the article ('research shows'); appears to draw on McKinsey client experience.
- Drift between quote and source
- Method: no study, sample or definition of 'lift' is given
- Date: 2021
- Interest
- McKinsey sells personalization consulting.
Safe rephrasing
McKinsey wrote in 2021 that personalization 'most often' drives a 10–15% revenue lift (5–25% by company), without publishing the underlying data.
Sources we opened
Machine-readable: /api/claims/mckinsey-personalization-10-15-percent-revenue-lift.json · Last checked 2026-10-16