{
  "schema_version": "1.1",
  "id": "mckinsey-personalization-10-15-percent-revenue-lift",
  "slug": "mckinsey-personalization-10-15-percent-revenue-lift",
  "url": "https://groundedkit.com/claims/mckinsey-personalization-10-15-percent-revenue-lift/",
  "api_url": "https://groundedkit.com/api/claims/mckinsey-personalization-10-15-percent-revenue-lift.json",
  "claim": "Personalization drives a 10–15% revenue lift (McKinsey)",
  "commonly_cited_as": "\"Personalization increases revenue by 10-15%\"",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "medium",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "McKinsey & Company",
    "title": "The value of getting personalization right—or wrong—is multiplying (Nov. 12, 2021)",
    "year": "2021"
  },
  "quote": "Research shows that personalization most often drives 10 to 15 percent revenue lift (with company-specific lift spanning 5 to 25 percent, driven by sector and ability to execute).",
  "method": "Not disclosed in the article ('research shows'); appears to draw on McKinsey client experience.",
  "drift": [
    "Method: no study, sample or definition of 'lift' is given",
    "Date: 2021"
  ],
  "interest": "McKinsey sells personalization consulting.",
  "safe_rephrasing": "McKinsey wrote in 2021 that personalization 'most often' drives a 10–15% revenue lift (5–25% by company), without publishing the underlying data.",
  "sources": [
    {
      "title": "McKinsey — The value of getting personalization right—or wrong—is multiplying",
      "url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2021",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}