Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
Safe rephrasing
LinkedIn's sales page claims 'up to 2x higher conversion rates' without a published method; independent 2025 B2B data show LinkedIn leads costing more than Facebook leads.
What the source says
Marketers see up to 2x higher conversion rates on LinkedIn.
LinkedIn marketing page (no study cited) — Advertise to LinkedIn's Audience of Professionals
- Commonly cited as
- "LinkedIn converts 2x better"
- True origin
- LinkedIn marketing page (no study cited) — Advertise to LinkedIn's Audience of Professionals
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- Undated marketing copy
- Data as of
- Page checked Oct. 16, 2026
- Last checked
- Method & sample
- None published: no comparison base, sample or date is given.
- Drift between quote and source
- 'Up to' is a ceiling, not a typical result
- Compared with what is not stated
- Interest
- LinkedIn selling its own ads.