The median landing page conversion rate is 6.6% (Unbounce)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Average landing page conversion rate is 6.6%"
- True origin
- Unbounce — Conversion Benchmark Report 2024
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2024
- Data as of
- 2024 report
- Last checked
- What the source says
The median conversion rate across all industries is 6.6%. We've highlighted the median conversion rates across nine different industries, which range from 3.8% to 12.3%
- Method & sample
- Unbounce data from landing pages on its platform (the site cites over 57 million landing page conversions).
- Drift between quote and source
- Metric: a median, not an average
- Population: Unbounce-hosted landing pages, not websites in general
- Interest
- Unbounce sells landing-page software.
Safe rephrasing
Unbounce's 2024 benchmark put the median landing-page conversion rate on its platform at 6.6%, ranging from 3.8% to 12.3% by industry.
Sources we opened
- Unbounce — Conversion Benchmark Report (primary)
Machine-readable: /api/claims/landing-page-median-conversion-6-6-percent.json · Last checked 2026-10-16