{
  "schema_version": "1.1",
  "id": "landing-page-median-conversion-6-6-percent",
  "slug": "landing-page-median-conversion-6-6-percent",
  "url": "https://groundedkit.com/claims/landing-page-median-conversion-6-6-percent/",
  "api_url": "https://groundedkit.com/api/claims/landing-page-median-conversion-6-6-percent.json",
  "claim": "The median landing page conversion rate is 6.6% (Unbounce)",
  "commonly_cited_as": "\"Average landing page conversion rate is 6.6%\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Unbounce",
    "title": "Conversion Benchmark Report 2024",
    "year": "2024"
  },
  "quote": "The median conversion rate across all industries is 6.6%. We've highlighted the median conversion rates across nine different industries, which range from 3.8% to 12.3%",
  "method": "Unbounce data from landing pages on its platform (the site cites over 57 million landing page conversions).",
  "drift": [
    "Metric: a median, not an average",
    "Population: Unbounce-hosted landing pages, not websites in general"
  ],
  "interest": "Unbounce sells landing-page software.",
  "safe_rephrasing": "Unbounce's 2024 benchmark put the median landing-page conversion rate on its platform at 6.6%, ranging from 3.8% to 12.3% by industry.",
  "sources": [
    {
      "title": "Unbounce — Conversion Benchmark Report",
      "url": "https://unbounce.com/conversion-benchmark-report/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2024 report",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}