Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
HypeAuditor's data show the average Instagram influencer engagement rate (likes + comments per follower) fell from 1.91% in 2022 to 1.59% in 2024.
What the source says
The average ER for all tiers of Instagram influencers has 2022 2023 2024 decreased by 0.32 percentage points compared to 2022: Av. ER 1.91% 1.85% 1.59%
HypeAuditor — State of Influencer Marketing 2025 (report PDF)
- Commonly cited as
- "Average influencer engagement on Instagram is about 1.6%"
- True origin
- HypeAuditor — State of Influencer Marketing 2025 (report PDF)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- 2022–2024 data
- Last checked
- Method & sample
- HypeAuditor analysis of Instagram creator accounts in its database. ER = (likes + comments) / followers x 100. Tiers: nano 1K–10K, micro 10K–50K, mid-tier 50K–500K, macro 500K–1M, mega 1M+.
- Drift between quote and source
- Follower-based ER; reach-based ER is usually higher
- Average across all tiers, dominated by nano accounts
- Interest
- HypeAuditor sells influencer analytics and discovery software.