Connect MCPStat Check
VerifiedStat checkConfidence: low

66.3% of brands run their influencer programs entirely in-house

Commonly cited as: "Two-thirds of brands manage influencers in-house"

Verified Confidence: low

Primary source found; it says the same thing, the scope matches, and it is reasonably current.

Safe rephrasing

In Influencer Marketing Hub's 2026 survey, 66.3% of respondents said they run influencer programs entirely in-house.

What the source says

Influencer is primarily owned in-house . Among those answering, 66.3% report running programs entirely in-house.

Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026

Commonly cited as
"Two-thirds of brands manage influencers in-house"
True origin
Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
Type
Stat check: A widely repeated statistic traced back to its origin.
Year
2026
Data as of
Survey for 2026 planning
Last checked
Method & sample
Online survey of 600+ marketers and agency staff (Influencer Marketing Hub readers) for 2026 planning; percentages are among those who answered each question.
Drift between quote and source
  • Self-selected sample
Interest
The publisher sells influencer-marketing software and agency referrals.

Sources we opened

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