Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
GWI's Q2 2025 survey had 56.9% of online adults 16+ saying they used Facebook in the past month, with YouTube at 55.4% from a separate question, so the two are roughly tied.
What the source says
At a worldwide level, GWI’s data suggests that Facebook currently has the largest audience of online adults aged 16 and above, with 56.9 percent of respondents in the Q2 2025 survey saying that they used the platform at least once within the previous 30 days. ... And given that 55.4 percent of GWI’s respondents say that they use YouTube each month
DataReportal (Kepios), citing GWI — Digital 2026 Global Overview Report (published Oct. 2025)
- Commonly cited as
- "Facebook is still the biggest social network"
- True origin
- DataReportal (Kepios), citing GWI — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- GWI Q2 2025 survey
- Last checked
- Method & sample
- GWI online survey of internet users aged 16+ (Q2 2025), as reported by Kepios/DataReportal.
- Drift between quote and source
- Self-reported survey use, internet users 16+
- YouTube is asked in a separate list, so DataReportal says it may actually rank higher
- Interest
- DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.