OutdatedStat checkConfidence: high

Google changes its search algorithm 500 to 600 times a year

Commonly cited as: "Google updates its algorithm 500–600 times per year"

Outdated Confidence: high

Source found and quoted correctly, but old enough that the market has changed.

Safe rephrasing

Google says it made 4,781 launches to Search in 2023 after more than 700,000 experiments; the old '500–600 updates a year' figure is long out of date.

What the source says

In 2023, we ran over 700,000 experiments that resulted in more than 4,000 improvements to Search. We evaluate Search in multiple ways. In 2023, we ran: 4,781 launches 16,871 live traffic experiments 719,326 search quality tests

Google — How Search Works: Rigorous testing

Commonly cited as
"Google updates its algorithm 500–600 times per year"
True origin
Google — How Search Works: Rigorous testing
Type
Stat check: A widely repeated statistic traced back to its origin.
Year
2024
Data as of
2023 figures
Last checked
Method & sample
Google's own count of Search launches and evaluations for 2023.
Drift between quote and source
  • Age: '500–600' dates from around 2010; Google reported 4,781 launches in 2023
  • Most launches are small; only a few a year are announced 'core updates'
Interest
Google describing its own processes.

Sources we opened

Report a problem with this verdict