Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
Safe rephrasing
Google Ads stopped letting advertisers create or edit expanded text ads on June 30, 2022; existing ones can still serve, but new text ads must be responsive search ads.
What the source says
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Expanded text ads will continue to serve, and you'll still find reports on their performance going forward.
Google Ads Help — About expanded text ads
- Commonly cited as
- "Write 3 headlines and 2 descriptions for your expanded text ad"
- True origin
- Google Ads Help — About expanded text ads
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- Retired June 30, 2022
- Data as of
- Documentation read on 2026-10-17
- Last checked
- Method & sample
- Official Google Ads Help documentation.
- Drift between quote and source
- Superseded: new search text ads must be responsive search ads; old ETAs can still serve, be paused or removed
- Interest
- Google sells the ads it is describing.