An influencer disclosure only in the bio or profile page is not enough for the FTC
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Putting #ad / 'partner' in your bio covers all your posts" (false)
- True origin
- Federal Trade Commission — Guides Concerning Use of Endorsements and Testimonials in Advertising (16 CFR Part 255, revised July 26, 2023); Disclosures 101 for Social Media Influencers
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2023
- Data as of
- Endorsement Guides as revised July 26, 2023 (88 FR 48102)
- Last checked
- What the source says
An influencer who is paid to endorse a vitamin product in their social media posts discloses their connection to the product's manufacturer only on the profile pages of their social media accounts. The disclosure is not clear and conspicuous because people seeing their paid posts could easily miss the disclosure.
- Method & sample
- Regulatory guidance (16 CFR 255.5 example) plus FTC staff brochure.
- Drift between quote and source
- None
- Interest
- n/a (federal regulator).
Safe rephrasing
The FTC's Endorsement Guides say a paid influencer who discloses only on a profile page has not made a clear and conspicuous disclosure; put it in the post itself.
Sources we opened
Machine-readable: /api/claims/ftc-disclosure-in-bio-not-enough.json · Last checked 2026-10-16