{
  "schema_version": "1.1",
  "id": "ftc-disclosure-in-bio-not-enough",
  "slug": "ftc-disclosure-in-bio-not-enough",
  "url": "https://groundedkit.com/claims/ftc-disclosure-in-bio-not-enough/",
  "api_url": "https://groundedkit.com/api/claims/ftc-disclosure-in-bio-not-enough.json",
  "claim": "An influencer disclosure only in the bio or profile page is not enough for the FTC",
  "commonly_cited_as": "\"Putting #ad / 'partner' in your bio covers all your posts\" (false)",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Federal Trade Commission",
    "title": "Guides Concerning Use of Endorsements and Testimonials in Advertising (16 CFR Part 255, revised July 26, 2023); Disclosures 101 for Social Media Influencers",
    "year": "2023"
  },
  "quote": "An influencer who is paid to endorse a vitamin product in their social media posts discloses their connection to the product's manufacturer only on the profile pages of their social media accounts. The disclosure is not clear and conspicuous because people seeing their paid posts could easily miss the disclosure.",
  "method": "Regulatory guidance (16 CFR 255.5 example) plus FTC staff brochure.",
  "drift": [
    "None"
  ],
  "interest": "n/a (federal regulator).",
  "safe_rephrasing": "The FTC's Endorsement Guides say a paid influencer who discloses only on a profile page has not made a clear and conspicuous disclosure; put it in the post itself.",
  "sources": [
    {
      "title": "eCFR — 16 CFR Part 255 (Endorsement Guides)",
      "url": "https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255",
      "primary": true
    },
    {
      "title": "FTC — Disclosures 101 for Social Media Influencers",
      "url": "https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Endorsement Guides as revised July 26, 2023 (88 FR 48102)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}