The #1 Google result gets 31.7% of clicks
Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
- Commonly cited as
- "The top organic result gets 31.7% of clicks" (as current)
- True origin
- Backlinko and ClickFlow — Google CTR study (press release 27 Aug 2019)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2019
- Data as of
- 2019
- Last checked
- What the source says
The #1 result in Google's search results receives 31.7% of all clicks
- Method & sample
- Analysis of about 5 million Google search results (Search Console data) from 2019.
- Drift between quote and source
- Date: measured before Google's AI Overviews changed click patterns
- Interest
- Backlinko sells SEO training; ClickFlow sells SEO software.
Safe rephrasing
A 2019 Backlinko/ClickFlow study of about 5 million results found the #1 organic result got 31.7% of clicks; newer studies report lower CTRs where AI Overviews appear.
Sources we opened
- PR Newswire: Backlinko/ClickFlow CTR study (2019) (primary)
- SERPs.io: SEO statistics fact-check (secondary)
Machine-readable: /api/claims/first-google-result-31-7-percent-ctr.json · Last checked 2026-10-16