{
  "schema_version": "1.1",
  "id": "first-google-result-31-7-percent-ctr",
  "slug": "first-google-result-31-7-percent-ctr",
  "url": "https://groundedkit.com/claims/first-google-result-31-7-percent-ctr/",
  "api_url": "https://groundedkit.com/api/claims/first-google-result-31-7-percent-ctr.json",
  "claim": "The #1 Google result gets 31.7% of clicks",
  "commonly_cited_as": "\"The top organic result gets 31.7% of clicks\" (as current)",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Backlinko and ClickFlow",
    "title": "Google CTR study (press release 27 Aug 2019)",
    "year": "2019"
  },
  "quote": "The #1 result in Google's search results receives 31.7% of all clicks",
  "method": "Analysis of about 5 million Google search results (Search Console data) from 2019.",
  "drift": [
    "Date: measured before Google's AI Overviews changed click patterns"
  ],
  "interest": "Backlinko sells SEO training; ClickFlow sells SEO software.",
  "safe_rephrasing": "A 2019 Backlinko/ClickFlow study of about 5 million results found the #1 organic result got 31.7% of clicks; newer studies report lower CTRs where AI Overviews appear.",
  "sources": [
    {
      "title": "PR Newswire: Backlinko/ClickFlow CTR study (2019)",
      "url": "https://www.prnewswire.com/news-releases/the-1-result-in-google-gets-31-7-of-clicks-new-study-by-backlinko-and-clickflow-finds-300907922.html",
      "primary": true
    },
    {
      "title": "SERPs.io: SEO statistics fact-check",
      "url": "https://serps.io/blog/seo-zombie-statistics-fact-check",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2019",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}