Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Ahrefs' 2017 study estimated that a featured snippet at #1 got about 8.6% of clicks versus 19.6% for the result below it; the SERP has changed a lot since.
What the source says
When there's a featured snippet at the #1 position, it only gets ~8.6% of clicks (on average), while the page that ranks right below it will get ~19.6% of clicks (on average).
Ahrefs — Ahrefs' Study of 2 Million Featured Snippets (May 29, 2017)
- Commonly cited as
- "Featured snippets steal clicks from #1"
- True origin
- Ahrefs — Ahrefs' Study of 2 Million Featured Snippets (May 29, 2017)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2017
- Data as of
- Ahrefs US data, 2017
- Last checked
- Method & sample
- Ahrefs clickstream estimates for SERPs with featured snippets (samples up to 2 million keywords).
- Drift between quote and source
- Age: 2017, before AI Overviews changed SERP layouts
- Clickstream estimates, not Google data
- Interest
- Ahrefs sells SEO software.