Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In 2017, Ahrefs found featured snippets on about 12% of the 112 million US keywords it tracked; the share has shifted since AI Overviews launched.
What the source says
we had ~112 million keywords in our US database, almost ~14 million of which had featured snippets in their SERP. In other words, according to Ahrefs' data, ~12.29% of search queries have featured snippets
Ahrefs — Ahrefs' Study of 2 Million Featured Snippets (May 29, 2017)
- Commonly cited as
- "12% of searches have a featured snippet"
- True origin
- Ahrefs — Ahrefs' Study of 2 Million Featured Snippets (May 29, 2017)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2017
- Data as of
- Ahrefs US keyword database, 2017
- Last checked
- Method & sample
- Share of keywords in Ahrefs' US database showing a featured snippet, 2017.
- Drift between quote and source
- Age: 2017
- Share of keywords, not of search volume
- Interest
- Ahrefs sells SEO software.