Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In the 2025 Edelman-LinkedIn survey of 1,934 executives, 95% of 'hidden' decision-makers said strong thought leadership makes them more receptive to outreach.
What the source says
95% of hidden decision-makers say strong thought leadership makes them more receptive to sales and marketing outreach.
Edelman and LinkedIn — 2025 B2B Thought Leadership Impact Report
- Commonly cited as
- "Thought leadership makes buyers open to sales"
- True origin
- Edelman and LinkedIn — 2025 B2B Thought Leadership Impact Report
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- 2025 survey
- Last checked
- Method & sample
- Online survey of 1,934 global business executives, recruited through LinkedIn.
- Drift between quote and source
- Surveyed on LinkedIn by LinkedIn and a PR firm
- Stated attitudes, not observed behavior
- Interest
- Edelman is a PR agency and LinkedIn sells B2B ads; both benefit from demand for thought leadership.