US creator economy ad spend reaches $37B in 2025
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Creator ad spend hits $37B, growing 4x faster than media"
- True origin
- IAB — 2025 Creator Economy Ad Spend & Strategy Report
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- 2025
- Last checked
- What the source says
creator economy ad spend is projected to reach $37 billion in 2025 — a 26% increase year-over-year
- Method & sample
- Projection of intentional US brand spend on creators (sponsored, amplified, planned adjacencies); excludes affiliate, subscriptions, tips and merch.
- Drift between quote and source
- None — but it is a projection; don't mix it with broader 'creator economy' TAM figures
- Interest
- IAB is the trade body of companies that sell digital ads.
Safe rephrasing
IAB projected US brands would spend $37B on creator advertising in 2025, up 26% year over year.
Sources we opened
- IAB — press release, Nov 20 2025 (primary)
Machine-readable: /api/claims/creator-ad-spend-37-billion-2025.json · Last checked 2026-10-16