{
  "schema_version": "1.1",
  "id": "creator-ad-spend-37-billion-2025",
  "slug": "creator-ad-spend-37-billion-2025",
  "url": "https://groundedkit.com/claims/creator-ad-spend-37-billion-2025/",
  "api_url": "https://groundedkit.com/api/claims/creator-ad-spend-37-billion-2025.json",
  "claim": "US creator economy ad spend reaches $37B in 2025",
  "commonly_cited_as": "\"Creator ad spend hits $37B, growing 4x faster than media\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "IAB",
    "title": "2025 Creator Economy Ad Spend & Strategy Report",
    "year": "2025"
  },
  "quote": "creator economy ad spend is projected to reach $37 billion in 2025 — a 26% increase year-over-year",
  "method": "Projection of intentional US brand spend on creators (sponsored, amplified, planned adjacencies); excludes affiliate, subscriptions, tips and merch.",
  "drift": [
    "None — but it is a projection; don't mix it with broader 'creator economy' TAM figures"
  ],
  "interest": "IAB is the trade body of companies that sell digital ads.",
  "safe_rephrasing": "IAB projected US brands would spend $37B on creator advertising in 2025, up 26% year over year.",
  "sources": [
    {
      "title": "IAB — press release, Nov 20 2025",
      "url": "https://www.iab.com/news/creator-economy-ad-spend-to-reach-37-billion-in-2025-growing-4x-faster-than-total-media-industry-according-to-iab/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}