All claims

Companies that blog get 55% more website visitors

Outdated Confidence: medium

Source found and quoted correctly, but old enough that the market has changed.

Commonly cited as
"Companies that blog get 55% more visitors, 97% more links, 434% more indexed pages"
True origin
HubSpot — Analysis of HubSpot customers' websites (reported Aug 2009)
Type
Stat check: A widely repeated statistic traced back to its origin.
Year
2009
Data as of
2009
Last checked
What the source says
that's the average increase in visitors to small business websites as a result of blogging, according to the study.
Method & sample
Comparison of HubSpot small-business customers with and without blogs (correlation, not an experiment).
Drift between quote and source
  • Causality: a correlation among one vendor's customers quoted as an effect
  • Date: 17 years old
Interest
HubSpot sells blogging software.

Safe rephrasing

A 2009 HubSpot comparison of its small-business customers found those with blogs averaged 55% more visitors.

Sources we opened

Machine-readable: /api/claims/companies-that-blog-55-percent-more-visitors.json · Last checked 2026-10-16

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