{
  "schema_version": "1.1",
  "id": "companies-that-blog-55-percent-more-visitors",
  "slug": "companies-that-blog-55-percent-more-visitors",
  "url": "https://groundedkit.com/claims/companies-that-blog-55-percent-more-visitors/",
  "api_url": "https://groundedkit.com/api/claims/companies-that-blog-55-percent-more-visitors.json",
  "claim": "Companies that blog get 55% more website visitors",
  "commonly_cited_as": "\"Companies that blog get 55% more visitors, 97% more links, 434% more indexed pages\"",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "medium",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HubSpot",
    "title": "Analysis of HubSpot customers' websites (reported Aug 2009)",
    "year": "2009"
  },
  "quote": "that's the average increase in visitors to small business websites as a result of blogging, according to the study.",
  "method": "Comparison of HubSpot small-business customers with and without blogs (correlation, not an experiment).",
  "drift": [
    "Causality: a correlation among one vendor's customers quoted as an effect",
    "Date: 17 years old"
  ],
  "interest": "HubSpot sells blogging software.",
  "safe_rephrasing": "A 2009 HubSpot comparison of its small-business customers found those with blogs averaged 55% more visitors.",
  "sources": [
    {
      "title": "Search Engine Watch: HubSpot blogging study (2009)",
      "url": "https://searchenginewatch.com/2009/08/24/blogs-increase-traffic-links-and-indexing-according-to-hubspot-study/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2009",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}