Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Cloudflare measured that Google referred nearly 90% of search-engine traffic to the sites it serves in 2025 (about 80% on desktop).
What the source says
Globally, Google referred the most traffic to sites protected and delivered by Cloudflare, with a nearly 90% share in 2025.
Cloudflare Radar — Cloudflare Radar 2025 Year in Review
- Commonly cited as
- "Google has ~90% of search"
- True origin
- Cloudflare Radar — Cloudflare Radar 2025 Year in Review
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- 2025 (year to date, through early December)
- Last checked
- Method & sample
- Traffic observed across Cloudflare's global network (share of requests to sites Cloudflare serves, not of all internet users).
- Drift between quote and source
- Referral share of search-engine traffic, not query share
- Google's share drops to about 80% on desktop
- Interest
- Cloudflare sells network and security services.