VerifiedReference factConfidence: high

On Windows, Bing referred about 14% of search traffic and Google 76% (Cloudflare, 2025)

Commonly cited as: "Bing is bigger on desktop"

Verified Confidence: high

Primary source found; it says the same thing, the scope matches, and it is reasonably current.

Safe rephrasing

In Cloudflare's 2025 data, Bing referred about 14% of search traffic from Windows devices (Google 76%) and nearly 11% across all desktop systems.

What the source says

For traffic from “desktop” systems aggregated globally, Google’s market share drops to about 80%, while Bing’s jumps to nearly 11%. This is likely driven by the continued market dominance of Windows-based systems: On Windows, Google refers just 76% of traffic, while Bing refers about 14%.

Cloudflare Radar — Cloudflare Radar 2025 Year in Review

Commonly cited as
"Bing is bigger on desktop"
True origin
Cloudflare Radar — Cloudflare Radar 2025 Year in Review
Type
Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
Year
2025
Data as of
2025 (year to date, through early December)
Last checked
Method & sample
Traffic observed across Cloudflare's global network (share of requests to sites Cloudflare serves, not of all internet users).
Drift between quote and source
  • Referral share to Cloudflare-served sites, worldwide
Interest
Cloudflare sells network and security services.

Sources we opened

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