About 70% of online shopping carts are abandoned
Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "The average cart abandonment rate is 70%"
- True origin
- Baymard Institute — Cart Abandonment Rate Statistics (meta-average)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026 (rolling)
- Data as of
- 2026 (rolling)
- Last checked
- What the source says
we've calculated the average cart abandonment rate of 70.22 %. This value is an average calculated based on 50 different studies
- Method & sample
- Average of 50 published studies of e-commerce cart abandonment; the older 70.19% figure averaged 49 studies.
- Drift between quote and source
- Precision: an average of mixed studies quoted to two decimals
- Interest
- Baymard sells checkout-UX research.
Safe rephrasing
Baymard's average of 50 studies puts online cart abandonment at about 70%.
Sources we opened
Machine-readable: /api/claims/cart-abandonment-rate-70-percent.json · Last checked 2026-10-16