{
  "schema_version": "1.1",
  "id": "cart-abandonment-rate-70-percent",
  "slug": "cart-abandonment-rate-70-percent",
  "url": "https://groundedkit.com/claims/cart-abandonment-rate-70-percent/",
  "api_url": "https://groundedkit.com/api/claims/cart-abandonment-rate-70-percent.json",
  "claim": "About 70% of online shopping carts are abandoned",
  "commonly_cited_as": "\"The average cart abandonment rate is 70%\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Baymard Institute",
    "title": "Cart Abandonment Rate Statistics (meta-average)",
    "year": "2026 (rolling)"
  },
  "quote": "we've calculated the average cart abandonment rate of 70.22 %. This value is an average calculated based on 50 different studies",
  "method": "Average of 50 published studies of e-commerce cart abandonment; the older 70.19% figure averaged 49 studies.",
  "drift": [
    "Precision: an average of mixed studies quoted to two decimals"
  ],
  "interest": "Baymard sells checkout-UX research.",
  "safe_rephrasing": "Baymard's average of 50 studies puts online cart abandonment at about 70%.",
  "sources": [
    {
      "title": "Baymard: Cart abandonment rate statistics",
      "url": "https://baymard.com/lists/cart-abandonment-rate",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2026 (rolling)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}