Extra costs (shipping, tax, fees) are the top reason shoppers abandon carts (Baymard)
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Extra costs are the #1 reason shoppers abandon carts"
- True origin
- Baymard Institute — Cart Abandonment Rate Statistics (reasons for abandonment)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026 (rolling page)
- Data as of
- Baymard's latest abandonment-reasons survey, page retrieved 2026-10-16
- Last checked
- What the source says
42% of US online shoppers have abandoned a cart because "I was just browsing / not ready to buy". However, if we ignore the "just browsing" segment ... 40 % Extra costs too high (shipping, tax, fees) 20 % Delivery was too slow 19 % I didn't trust the site with my credit card information 18 % The site wanted me to create an account
- Method & sample
- Baymard survey of US online shoppers (sample and year shown in Baymard's study, not in the excerpt we read).
- Drift between quote and source
- Number: shares change between Baymard survey editions; quote the current figure and say it excludes shoppers who were just browsing
- Interest
- Baymard sells checkout-UX research.
Safe rephrasing
In Baymard's latest survey, excluding shoppers who were just browsing, 40% of US shoppers who abandoned a cart cited extra costs such as shipping, tax or fees, the top reason.
Sources we opened
Machine-readable: /api/claims/cart-abandonment-extra-costs-top-reason.json · Last checked 2026-10-16