{
  "schema_version": "1.1",
  "id": "cart-abandonment-extra-costs-top-reason",
  "slug": "cart-abandonment-extra-costs-top-reason",
  "url": "https://groundedkit.com/claims/cart-abandonment-extra-costs-top-reason/",
  "api_url": "https://groundedkit.com/api/claims/cart-abandonment-extra-costs-top-reason.json",
  "claim": "Extra costs (shipping, tax, fees) are the top reason shoppers abandon carts (Baymard)",
  "commonly_cited_as": "\"Extra costs are the #1 reason shoppers abandon carts\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Baymard Institute",
    "title": "Cart Abandonment Rate Statistics (reasons for abandonment)",
    "year": "2026 (rolling page)"
  },
  "quote": "42% of US online shoppers have abandoned a cart because \"I was just browsing / not ready to buy\". However, if we ignore the \"just browsing\" segment ... 40 % Extra costs too high (shipping, tax, fees) 20 % Delivery was too slow 19 % I didn't trust the site with my credit card information 18 % The site wanted me to create an account",
  "method": "Baymard survey of US online shoppers (sample and year shown in Baymard's study, not in the excerpt we read).",
  "drift": [
    "Number: shares change between Baymard survey editions; quote the current figure and say it excludes shoppers who were just browsing"
  ],
  "interest": "Baymard sells checkout-UX research.",
  "safe_rephrasing": "In Baymard's latest survey, excluding shoppers who were just browsing, 40% of US shoppers who abandoned a cart cited extra costs such as shipping, tax or fees, the top reason.",
  "sources": [
    {
      "title": "Baymard — Cart abandonment rate statistics",
      "url": "https://baymard.com/lists/cart-abandonment-rate",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Baymard's latest abandonment-reasons survey, page retrieved 2026-10-16",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}