47% of consumers won't use a business with fewer than 20 reviews
Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
- Commonly cited as
- "Half of consumers need 20+ reviews"
- True origin
- BrightLocal — Local Consumer Review Survey 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- BrightLocal survey, 2026
- Last checked
- What the source says
47% of consumers won’t use a business with fewer than 20 reviews, and only 9% are willing to use one with five or fewer
- Method & sample
- BrightLocal's annual online survey of US consumers. The same survey says 74% only care about reviews from the last three months.
- Drift between quote and source
- Stated preference, not observed behavior
- Interest
- BrightLocal sells local SEO and review-management software.
Safe rephrasing
In BrightLocal's 2026 survey, 47% of consumers said they won't use a local business with fewer than 20 reviews; it is a stated preference from a review-software vendor's survey.
Sources we opened
Machine-readable: /api/claims/brightlocal-47-percent-wont-use-business-under-20-reviews.json · Last checked 2026-10-16