{
  "schema_version": "1.1",
  "id": "brightlocal-47-percent-wont-use-business-under-20-reviews",
  "slug": "brightlocal-47-percent-wont-use-business-under-20-reviews",
  "url": "https://groundedkit.com/claims/brightlocal-47-percent-wont-use-business-under-20-reviews/",
  "api_url": "https://groundedkit.com/api/claims/brightlocal-47-percent-wont-use-business-under-20-reviews.json",
  "claim": "47% of consumers won't use a business with fewer than 20 reviews",
  "commonly_cited_as": "\"Half of consumers need 20+ reviews\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "BrightLocal",
    "title": "Local Consumer Review Survey 2026",
    "year": "2026"
  },
  "quote": "47% of consumers won’t use a business with fewer than 20 reviews, and only 9% are willing to use one with five or fewer",
  "method": "BrightLocal's annual online survey of US consumers. The same survey says 74% only care about reviews from the last three months.",
  "drift": [
    "Stated preference, not observed behavior"
  ],
  "interest": "BrightLocal sells local SEO and review-management software.",
  "safe_rephrasing": "In BrightLocal's 2026 survey, 47% of consumers said they won't use a local business with fewer than 20 reviews; it is a stated preference from a review-software vendor's survey.",
  "sources": [
    {
      "title": "BrightLocal — Local Consumer Review Survey 2026",
      "url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "BrightLocal survey, 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}